Round table: Sustaining the trade

Imagine a near future where there is little need for talk of sustainability. This would be coupled with an overarching accreditation that joins the dots for sustainably-minded consumers, with drinks companies naturally taking an holistic view of all aspects of their businesses, aligned with their partners up and down the supply chain. There would, of course, be those left behind, who had failed to embed sustainability in their DNA. But such companies will have become few and far between as the combined power of green consumer purchasing and supply-partner pressure increasingly left such organisations by the wayside, as relics of a bygone era.